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Showing posts from September, 2010

Not only an idea, not only a product, we need a long term strategy

The fast pace of technical innovation fueled by the aggressive competition that drives today's markets makes product and services to become obsolete very quick.
At this point is not big news that the lifespan of products is much shorter than a few decades ago. What is not as evident are the multiple reasons that make products die young.

Obviously technical innovation is a key factor for fast path to product obsolescence; for instance, my current smart phone is fairly new, it was one of the most advanced models at the time i bought it (only a few months ago); despite of having a great embedded camera, it does not have a second front-facing camera (front-facing cameras started to show up in phones days after I got my phone). Mobile video conversations are becoming a common practice, soon the pressure of my relatives and friends will make me feel alienated or be called "dinosaur" if I do not video-chat with them. This social catastrophe can be easily avoided if I rush to my…